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Introduction
- Lesson 1 Understanding the User Acquisition Journey
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Understanding the User Acquisition Journey
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Quiz
- Lesson 2: Building an Efficient User Acquisition Strategy
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Building an Efficient User Acquisition Strategy
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Quiz
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Summary
User Acquisition Strategies for App Publishers
Learn how to gain new users for your mobile app. (For Publishers)
Welcome to our course on User Acquisition Strategies for App Publishers.
There are two ways to grow your in-app ad revenues. One way is to successfully implement in-app ad monetization strategies that we have discussed in our previous courses. The other way is via user acquisition, which is the crux of this course.
This course is for you - if you are looking to:
- Understand the user acquisition journey
- Identify key metrics to define the success of user acquisition campaigns, or
- Discover new growth and optimization strategies