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Introduction to SPO 1 min
- Lesson 1
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Fundamentals of SPO 6 min
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Lesson 1 - Quiz
- Lesson 2
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Types of SPO 9 min
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Lesson 2 - Quiz
- Lesson 3
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Why In-App SPO is more complex than Web 18 min
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Lesson 3 - Quiz
- Lesson 4
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Best practices for In-App SPO 6 min
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Lesson 4 - Quiz
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Summary
Supply Path Optimization (SPO)
What it means and how it helps buyers. (for media buyers and marketers)
For Media Buyers and Marketers
Supply Path Optimization has been one of the most widely discussed terms in ad tech in recent years. As the programmatic ecosystem has grown in complexity and sophistication, SPO has emerged as a powerful buy-side tool in navigating the ecosystem. Learn what SPO means and how it helps buyers as well as best practices for the in-app ecosystem.