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Introduction to Platform Strategy for Maximizing Revenue 1 min
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Lesson 1
Lesson 1
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Optimizing Your Platform Strategy to Maximize Revenue 15 min
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Lesson 1 - Quiz
- Lesson 2
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Enhancing Ad Experience 5 min
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Lesson 2 - Quiz
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Summary
Strategies for Maximizing Ad Revenue
Maximize ad revenue and deliver great in-app ad experiences. (For Publishers)
For In-App Publishers
In-app ad monetization is a huge opportunity for publishers and app developers to generate the highest returns from ad inventory. To maximize ad monetization, it's important to prioritize the right mix of supply-side platforms, also known as SSPs, and exchange working with your ad stack as bidders.
Learning Objective: The course is for publishers looking to:
- Identify ways to improve in-app ad monetization
- Deliver a user- friendly ad experience
- Evaluate SSPs and Exchanges as a monetization partner
Get started to become an in-app monetization expert! Happy Learning!