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Inside Mobile Today: Sustainability
Inside Mobile Today: Sustainability

Inside Mobile Today: Sustainability

Explore ad tech's role in sustainability. Learn key terms, historical context, and industry initiatives to reduce carbon emissions in digital advertising. Join us in our journey towards a greener future

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About this course

Welcome to Inside Mobile Today at InMobi University. In this video, we dive deep into the world of ad tech's environmental impact. Discover the essential sustainability terms like ESG, Net Zero, and Carbon Neutral. Uncover the historical journey from the Paris Agreement to the present, where companies are being held accountable for their carbon emissions. You'll gain insight into Scope 1, 2, and 3 emissions and understand the carbon footprint of digital advertising. Explore initiatives like Supply Path Optimization (SPO) and learn how tech companies are taking steps to reduce their digital waste. Discover environmental organizations guiding the way and what media buyers can do to make a difference. Join us on this transformative journey towards a greener, more sustainable ad tech industry.

 

About this course

Welcome to Inside Mobile Today at InMobi University. In this video, we dive deep into the world of ad tech's environmental impact. Discover the essential sustainability terms like ESG, Net Zero, and Carbon Neutral. Uncover the historical journey from the Paris Agreement to the present, where companies are being held accountable for their carbon emissions. You'll gain insight into Scope 1, 2, and 3 emissions and understand the carbon footprint of digital advertising. Explore initiatives like Supply Path Optimization (SPO) and learn how tech companies are taking steps to reduce their digital waste. Discover environmental organizations guiding the way and what media buyers can do to make a difference. Join us on this transformative journey towards a greener, more sustainable ad tech industry.