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Lesson 1 0 hr 11 min
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Summary
Impact of Supply Side Integrations on In-App Marketers
Learn how publishers integrations can impact Media Buyers (for media buyers and marketers)
Welcome to our course on the impact of supply-side integrations on in-app marketers.
Welcome to our course on the impact of supply-side integrations on in-app marketers.
In this course we will discuss the different ways publishers integrate advertising tech into their apps. While these integrations choices are between the publishers, SSPs and other technology partners they have a significant impact on the ROI of media buyers.