- Introduction
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Introduction
- Lesson 1
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The Evolution of Digital Advertising
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Quiz
- Lesson 2
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What is a DSP?
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Quiz
- Lesson 3
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What role does a DSP play in the programmatic ecosystem?
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Quiz
- Lesson 4
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Why Use a DSP?
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Quiz
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Summary
DSP Overview
An introduction and overview of Demand Side Platforms (for media buyers and marketers)
In this course, you will learn about demand-side platforms and how this technology has changed the advertising industry.
This course is for you if you want to understand:
- How the media buying process has evolved over the years
- What a DSP is and how it fits into the digital ecosystem, and
- The key benefits of a DSP and why marketers may choose to use one.
Course Duration: 21 mins.