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Introduction
- Lesson 1
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Understanding the Mobile Attribution Models
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Lesson 1 Quiz
- Lesson 2
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Understanding How Mobile Attribution Works
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Lesson 2 Quiz
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Summary
A Guide to Mobile Attribution in a Privacy Era
Learn how to measure effectiveness and how to optimize User Acquisition Campaigns (For Publishers)
Hello, welcome to our course on "A Guide to Mobile Attribution in a Privacy Era."
In the previous course, we learned about user acquisition and its significance in improving in-app ad monetization for publishers. To understand the effectiveness of a UA campaign, it is essential to have the right processes set to measure all installs and identify the sources for these installs. Setting up these processes will help you make the necessary optimizations and improvements in your user acquisition campaigns. Now let's dive deep into Mobile Attribution.