A Guide to Improving Audience Addressability through Universal IDs​

In this course, we will learn about Universal IDs and how they help solve identity resolution in a privacy-centric era.  

Identity has been a hot topic for a while now in the ad tech world. With the upcoming deprecation of third-party cookies and the inception of new consumer-centric privacy policies (like Apple’s ATT and Android Privacy Sandbox), marketers have found it more challenging to target users accurately and map the customer journey across connected devices. To solve this identity crisis, marketers have started looking for alternative identifiers also commonly called Universal IDs.

While identity resolution has gained more prominence in the desktop world due to the depreciation of third-party cookies on leading browsers such as Safari and Firefox, universal IDs - often associated as a replacement of third-party cookies in the desktop world, have started gaining a lot of traction in the in-app world.

This course is for you – if you are looking to learn more about

• What are Universal IDs and why are they significant for in-app publishers?
• How can publishers use Universal IDs to improve monetization?
• Why do publishers need to partner with multiple ID providers?