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Introduction 1 min
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Lesson 1
In this lesson, we will cover the reasons why in-app advertising is advantageous
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Advantages of In-App Advertising 5 min
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Lesson 1 Quiz
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Lesson 2
In this lesson, we will address common misconceptions advertisers have regarding advertising in the in-app environment.
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Myths About In-App Advertising 6 min
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Lesson 2 Quiz
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Lesson 3
In this lesson, we will understand the components and of the programmatic in-app ecosystem and their roles. We will also cover the methods of buying programmatically and cover the type of auctions that the in-app ecosystem runs.
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Introduction to The In-App Programmatic Ecosystem 11 min
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Lesson 3 Quiz
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Summary
In-App Marketing Foundations
Learn the basics of in-app advertising. (for media buyers and marketers)
For Media Buyers and Marketers
Understand the trends that are driving marketers towards in-app advertising. Familiarize yourself with the in-app programmatic ecosystem, understand the key players and their roles, and essential concepts to get you talking about in-app programmatic advertising like an expert!